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Arizona Marketing & Communications Director

The Position

Stand for Children Arizona seeks a talented and dynamic Marketing and Communications Director to expand the reach and effectiveness of our mission by elevating and promoting the voice of Stand for Children as a leader in education advocacy.

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Responsibilities

Build and implement strategy to advance and support the impact goals of the local Stand for Children affiliate

  • Developing and executing on a robust communications and marketing strategy to ensure an overarching and high-impact multi-channel communications plan in support of all advocacy, legislative, electoral, and community engagement efforts;
  • Conducting market specific qualitative research to inform strategic communication outreach to target audiences;
  • Producing content for communications that will support advocacy, fundraising and campaign goals;
  • Editing a range of organizational and local written materials to ensure clarity, conciseness, and effectiveness;

Build and promote Stand for Children’s brand through people-oriented storytelling

  • Creating compelling, persuasive, relevant, and accurate communications content that will increase visitors’ engagement with the organization and build community support for improving schools;
  • Building the profile of Stand for Children as a leading political voice in education advocacy and motivating parents, educators, and concerned community leaders to get involved;
  • Creating awareness campaigns that utilize innovative social media tools to engage members of the community most effectively;
  • Ensuring that all content is in alignment with Stand for Children’s brand and adhere to network-wide messaging guidelines;

Build and leverage public relations and earned media opportunities

  • Gaining earned media, disseminating press releases and leveraging public relations opportunities by cultivating and maintaining media contacts;
  • Facilitating media training for partners and members, including guidance and oversight of social media messaging and campaigns;
  • Tracking Stand’s local and state media coverage.

Qualifications

  • Passionate and unwavering belief in Stand for Children’s mission and strategy to ensure that all children, regardless of their background, graduate from high school prepared for and with access to a college education;
  • Five years’ experience in communications and/or marketing (political campaigns, digital strategies or cause marketing experience strongly preferred);
  • Ability to create, execute and deliver reports on marketing and communication strategic plan;
  • Outstanding and fast writing and editing skills, excellent planning and organization, exceptional attention to detail, high sense of urgency and flexibility with shifting priorities;
  • Proven success with earned media placement and PR efforts, prepping staff and stakeholders for interviews, and managing brand and narrative;
  • Collaborative, learning-oriented leader adept at planning proactive short- and long-term communications strategies and high-impact tactical approaches;
  • Skilled at developing straightforward, clear and persuasive arguments and content that resonates with a diverse audience;
  • Comprehensive and rapid problem-solving skills to effectively handle crisis communications;
  • Strategic understanding of the use of social media in today’s media landscape, including Twitter, Facebook, and the role of blogs in policy discourse;
  • Knowledge of public education issues and/or experience creating political advocacy campaigns;
  • Familiarity with state political and legislative environment and context highly preferred;
  • Existing relationships with local press and media is a plus;
  • Spanish fluency, both written and conversational, preferred;
  • Ability to be stationary for extended periods of time and ability to travel to meetings outside of the office; May require the ability to climb stairs.

 

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